3 Ways SMO Can Help Your Business Grow

What is Social Media Optimization?

Social media optimization (SMO) is the method in which a business promotes its products or services through different social media platforms with the aim of achieving viral publicity. This includes RSS feeds, bookmarking sites, social news, social media sites and blogging & video platforms. Like search engine optimization (SEO), the ultimate goal of social media optimization is to generate more traffic for your website. Though the goals are similar, the techniques differ. SEO works to make a website rank higher on popular search engines, so that more people click on the website. SMO works through social platforms to bring in more audience. The right SMO Service Provider Company can help the SEO process you apply to your website significantly.



Businesses have come a long way since the time when owning a website was a big deal. Now a business tries to own a more responsive website, engaging content and user functionality than its competition. Many businesses invest in SEO and SMO to become popular names in their respective markets. We bring you today three main reasons why you should invest in social media marketing.

Reach far and wide

while there were 168 million social media users in 2016 alone, it is estimated that by 2019, this population will reach 258.27 million.  It is unthinkable that you let go of such a huge customer base. Your social media presence means one more way for your customers to reach you or for you to serve existing and make more new customers. With different communities, groups and pages having their niche subscribers, it is also easy to target your niche audience via social media. When you shortlist SMO services in Delhi, let them know the specific segment you want to target, based on gender, age, location or preferences.

Lead Generation

Though social media optimization is most often used as a branding initiative, it can be efficiently used to generate quality leads. There are more than 241 million Facebook, 33 million Instagram, 26.7 million Twitter and 467 million LinkedIn users in India alone. People do not just use but are highly active in these platforms. There are so many methods you can adapt to attract potential customers via social media – run contests, offer gated content, offer short-term discounts, make good use of Facebook and Instagram ads, etc. The right SMO services company in Delhi.

Search Engine Optimization

As Google keeps making its search engine algorithm even more sophisticated, elements like responsive websites, how well your site is accessible in mobile devices and how frequently your content has been shared across social media are all taken into account for your website ranking. You can build thousands of followers for the official page of your brand, generate great content with inbound links that more and more people share and focus on keywords relevant to your business.

Therefore, when you go looking for the right SMO services company in India, find one that offers personalized service, based on thorough research of relevant keywords and analysis of what the brands that are your competition do. The best service will be based on a thorough understanding of your business segment and niche audience!

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